Charlie and The Apple Factory
Quality work done by College Humor.
The point, though, makes me think: what is it that defines a product? While the video is meant as humor, and probably nothing else, it strikes me that many in the world think like this.
They write off people like me as “fanboys” and “obsessed” and “brainwashed.” I thought the clip with Bill Gates was perhaps the funniest part, but was simply untrue. They don’t make the same stuff Apple does. Because if they did, the market would react to their stuff in the way the market is beginning to react to Apple’s iOS devices. Microsoft didn’t sell Zunes. But it wasn’t because the Zunes sucked (alot of people liked the software) but they didn’t buy them because the ecosystem of a music store, app store, and iTunes integration simply wasn’t there. Zunes have progressed since, but not enough. Microsoft has dropped the product line. The product was more than the…product. Though Apple shows their iPods off more, that doesn’t mean they are the same as Microsoft’s products.
I suppose that Apple pays attention to showmanship more than other companies do, in fact I submit that THAT is what separates Apple from the rest. I view it as a consistent attempt to create a better product and display it in a way that counts. However, showmanship can be seen right through by the general public if the product itself sucks. In fact, the press would probably laugh at you. This happens to Apple from time to time with products that aren’t as well put together as others, but it happens rarely.
On the other hand, many other companies are attempting to improve their showmanship and style in order to compete with a growing Apple market. Their products will have to, at some point, stand for themselves. I think it will only be at that point that it will start to challenge Apple’s emotional ties and energy.
As I stood in line for iPad 2, it occurred to me: there is only ONE company in the world that can make that many people wait in lines for that long several times a year…Apple. Try to name another one.
In the end, though Wonka was eccentric and the factory was crazy, they still made the best candy in the world. If they didn’t, Charlie wouldn’t have wanted any part in it. In order to make it funny and make their “point”, College Humor had to focus on the eccentric aspect. If they hadn’t, you’d have seen right through it and realized that the metaphor was almost completely parallel. (And that’s a good thing)
UPDATE: Can’t watch it? Blame YouTube. And watch it here.