Why I Like Apple

by dovetailedlife

A lot of people ask me why I like Apple so much. They ask constantly.

I often have trouble thinking of everything.

I like their commitment to product excellency.
I like their commitment to product simplicity.
I like the fact that they focus on different things than other tech companies.
I like their story.
I like their unique and innovative approach.
I like their leadership, especially Steve Jobs.
I like their understanding for people, in real situations and places.
I like their commitment to the environment.
I like their simplicity in general.
I like their products.
I like them.

This new ad for the iPad 2, titled “We Believe,” kind of sums all of this up, I think.